Anyone who thought Abercrombie & Fitch clothes were cool might want to think about the message their east coast ivy league clothes send before stepping foot in the store. Mike Jeffries, Abercrombie & Fitch CEO, openly admits they only make clothes in size 10 or less because they only want skinny and beautiful people to wear their clothing. To assume that anyone over a size 10 is not beautiful or that everyone that is skinny is beautiful, is quite short sighted. Regardless of your size, the message this sends to teenagers and young adults is not a good one.
In the UK, the average size is 16 and in the US, the average size is a 14. Clearly Abercrombie & Fitch does not want average. Thankfully there are many amazing designers willing to cater to the average sized woman and above. I think about women like Karen Carpenter who died battling an eating disorder. Karen Carpenter was 5′ 4″ (163 cm) in height and before dieting weighed 145 pounds. In that standard, she would not have been able to fit in Abercrombie clothing. By September, 1975, her weight was 91 pounds (41 kg; 6 st 7 lb) which would then have allowed her to easily wear the Abercrombie brand. She died at age 32 from heart failure caused by complications related to her Anorexia eating disorder.